Oilily Kids Clothes | Jakss.co.uk

Oilily was founded in 1963 by Willem en Marieke Olsthoorn. The company initially concentrated on children’s clothing. At the time, children’s clothing was a smaller versions of adults’ clothing. Plain and ordinary. Primarily grey, white and black. Not exactly the colors with which to attract children. Oilily’s children’s clothing was a spectacular reaction to this plain style. The brand distinguished itself through amazing color combinations, a mixture of influences from every corner of the world, humorous details, a combination of unlikely fabrics, and very high quality. These elements became its signature,   and it came from placing the child’s world and experiences at the centre of its creative process. It was not the wishes of the parents that were important, but those of the children themselves.

Jakss were among the first stores to stock the Oilily Collection and have been doing so for over 30 years, we have seen pieces from past collections handed down the generations, the high quality of each garment making this possible. We love Oilily at Jakss and have pleasure in bringing this collection to our customers around the world.