Jakss has been trading for over 40 years, making us the longest running Designer Children’s retailer in the U.K. Our store is based in London's vibrant East End, a short stroll from the Olympic Village. Over our long history Jakss has established itself as a leading destination for Children's Luxury Fashion.


As the demand for Designer Brands came along, Jakss were always at the forefront of bringing new Designer Brands into the U.K market.  


A family business with fashion at our heart, started in 1977 by Kathleen and then spanning three generations to date. Being the first to bring brands such as Oilily, Moncler Enfant and Stone Island Junior to the UK, Jakss continues to look for new brands from the largest designers to the independent designers just starting out. Our customer base spans the generations too, buying for thier children, then grandchildren and great grandchildren.