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About Us

Established in 1977, Jakss London has been a trusted name in children’s designer fashion for over four decades. Based in London’s vibrant East End, Jakss quickly became a destination for luxury children’s clothing, introducing leading international brands such as Oilily, Paul Smith, Ralph Lauren, and Stone Island to the U.K. market.

Throughout our history, we’ve proudly dressed generations of children in timeless, high-quality designer wear. From everyday elegance to standout occasion pieces, Jakss has always been about bringing the very best labels to families who value both style and quality.

Now under new ownership, Jakss London is entering an exciting new chapter. While honouring our rich heritage, we’re bringing a fresh vision and creativity to ensure Jakss continues to inspire and set the standard in children’s luxury fashion for years to come.

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